The product launch of the 2025 QX80 in New York City took place at The Edge in Hudson Yards, the highest outdoor sky deck in the Western Hemisphere, 100 stories above the city. The event was a spectacle, with the vehicle being revealed amidst flashing lights and a performance by Jon Batiste. BC provided audio, backline, tech support, and a Steinway concert grand piano on the 100th floor of the EDGE NYC.